STEM
STEM is Science, Technology, Engineering and Math.
There is a higher priority to get constituents to wake up to the realities of the globalized, technology- driven age. The public and stakeholder groups must be made to understand that the mission of improving STEM education for all students is not merely important but pressing, and the success or failure of that mission will have lasting consequences for America’s economic and social well-being.
NGC recognizes that communications is a critical element to building an effective STEM agenda. NGC is a leader in the development of communications strategies that engage the public in the urgency of improving STEM by creating and executing communication plans that focus on building and sustain public support for STEM education redesign and improvements to help secure the country’s economic future.
We find some constituents have yet to be persuaded of the need for improvement. Some citizens and stakeholders may fail to grasp the strong link between high-quality STEM education and economic development in the state. Others may question the value of STEM courses for high school students who do not intend to pursue science or math careers. And still others may believe that STEM education should be reserved for only the most advanced students. All of these message barriers can and must be addressed, because STEM relates to every career field today – from the mechanic to the farmer to the scientists to the athlete. All must have some familiarity with STEM to be successful and the public needs to know this.
NGC provides core messages, materials, and communications strategies to help organizations build strong support for STEM education initiatives. These strategic and tactical plans fuel the innovations that most resonate with the public. Given that every organization has its own unique set of challenges and considerations, we utilize every resources and approach to help craft communications strategies that will serve their particular needs, enabling organizations to engage and educate individuals about STEM education, how STEM policy complements existing education programs, and how high-quality STEM education for all students fosters both the educational and economic health of the United States.