PR 2.0 Services

NGC specializes in innovative PR and marketing programs to help its clients achieve results.

In addition to traditional public relations tools, NGC utilizes Web-based, social media public relations to engage target markets when, where and how they want to be engaged. Recognizing that the Internet has redefined the rules of PR, NGC combines its PR 2.0/Social Media Platform with traditional strategies and tactics to create broad awareness that generate interest and stimulate leads. NGC focuses on those tactics most applicable to meeting a clients’ goals using an integrated, strategic plan that includes both PR 2.0 and traditional public relations tools.

Strategy & Tactics Using Social Media
Social media enables the collaboration of information, ideas and opinions of individuals on topics of interest to them. PR 2.0 is the next evolution of public relations incorporating the burgeoning online social media world of blogs, podcasts, MySpace, Facebook, Flickr, Technorati, Twitter, and YouTube, which enables users to publish, share and comment on content on the Internet.

NGC’s PR 2.0 Platform services integrate traditional public relations with social media networking:

  • Social Media Optimization (SMO): NGC develops and implements strategic PR/marketing plans to optimize client’s social media networking visibility, presence and involvement on targeted corporate, organization and social media websites.
  • PR 2.0 News & Media Pages: Journalists and clients are increasingly utilizing companies’ websites to gather information on the business, its products and services. NGC develops new PR 2.0 News & Media pages utilizing social media tools that provide greater information which can be downloaded, forwarded, tagged and shared by website visitors.
  • Blogs: A blog is an interactive website where individuals can post — and respond to — opinions, news, etc. It can be housed on a corporate website or other social media site. NGC can assist companies in developing a blog, as well as provide guidance on how to effectively participate in today’s blogosphere.
  • Podcasts: A podcast is a digital media file that can be posted and shared on company and social media websites such as YouTube. NGC develops audio and video podcasts for companies seeking to share information, create excitement about a new product/service/event, and express viewpoints on issues.
  • RSS Feeds: An RSS feed, or Real Simple Syndication, allows individuals to subscribe to website content. When a change or update is made to the website content, it is downloaded to the subscriber.NGC assists companies in setting up RSS feeds on their websites so clients, journalists and other interested parties can keep up-to-date on current company news, blogs, postings, etc.
  • Social Media News Releases: The social media release represents the next evolution of the news release. It is formatted to provide key information, quotes, photos, podcasts, video and links in an easily assessable format for journalists, bloggers and consumers. NGC develops and distributes social media news releases.