Olympics Go Social!
If you think social media is just a fad and doesn’t matter to your business, think again.
We all know social networking has become more mainstream in the last year, but some companies have neglected to catch on to the movement or simply just don’t understand how it all works. Fair enough, but not understanding the business applications of these popular tools is no excuse for sticking your head in the sand.
Here’s a great example of how far social networking has come in a short time.
While enjoying some Olympic curling yesterday (yes, curling is a sweet sport and very enjoyable to watch), I was following the Olympic Pulse online through NBC, which is counting the average amount of Olympic-related Tweets every 10 minutes. At one point I saw an average of 890 Tweets every 10 minutes.
That’s impressive. I also was impressed that athletes were Tweeting from the games. And, while watching curling on television, the NBC broadcaster said one of the U.S. curlers was tweeting while competing. I checked it out and sure enough, the dude was tweeting from the ice between curling rounds. Now that’s what I call interactive.
I bet the count will be higher tonight when Shaun White and the snowboarders hit the half-pipe.
Join NGC on Twitter @ThinkNGC and we’ll follow the Olympics together.
BTW, I like the Tweeting while competing statement earlier. Think I’ll use that more often.
Go USA!