MLS All-Stars: Great marketing but how embarrasing?
A quick note about tonight’s MLS All-Star Game from Houston, Texas.
Great marketing and PR – something the MLS league needs to harness and build on after the popularity of the 2010 World Cup that ended only 16 days ago. It’s really something to see 70,000-plus fans watching soccer – an exhibition friendly at that!
However, all the marketing in the world doesn’t make up for quality – in any sport or business. And, the players representing the “best” of the MLS should be ashamed of the poor performance and effort put in to a capacity crowd against Manchester United.
A 5-2 loss in soccer is a serious butt-kickin!
Tickets were sold and ratings will probably be high, but you can’t just expect fans to embrace soccer in the U.S. if our players and leagues can’t compete with the rest of the world. There’s still work to do.